Why does advertising use sex as an appeal to the consumer? The answer is simple: because it works. In advertising it is easy to get a man's attention by using women's bodies and associate getting the woman if he buys the product. It is playing on his instinctive rather than intellectual view of the world. The ad spends no time discussing her qualifications for sexual desire -- her mere existence is enough.

There are deeper, more subte levels of influence that we rarely notice. Commercial and governmental powers are in each others pockets like no time before. Eleven corporations now control over 90% of all news media. Laws are tilted and public images are managed. These influences are built into our media, our news, our entertainment, advertising, in short, the daily fabric of life in America. And while there is perhaps no plot, no sinister plan to keep you from knowing the truth, the truth is: Most of what passes as news and information today is aimed at the "bottom line."